Medfin

Medfin began as an end-to-end daycare surgery facilitation platform, connecting patients to top surgeons and partner hospitals and managing the entire journey—from consultation and diagnostics to surgery, insurance paperwork, discharge, and post-op care—through fixed-price, minimally invasive surgery packages. To simplify this complex model for consumers, we introduced the brand character “Medfin Meenakshi”, making the process easier to understand while clearly positioning Medfin as a facilitator, not a healthcare provider. We crafted the consumer and investor narrative and pitch, supporting successful fundraising with their lead investors.