Happilo

We developed the brand communication idea, while Sideways shot the film. We choose to own ‘enthusiasm’ as distinct from ‘energy’;. How do you play a category that has myriad benefits and offers instant energy, is in fact the big daddy of nutrition. Yet, all these spaces, are extremely crowded and almost impossible to own. Hence, the attempt to own enthusiasm. We created a new mascot, the Happily bear shooting out nuts at a dull family to bring them alive with enthusiasm.