Cars24

We signed up Nawazuddin Siddiqui and Mandira Bedi without any mediating agencies. We attempted a simple real life narrative style that shifted the conversation from ‘best price for your used car’ to why Cars24 -> fast paperwork, reliable and most importantly, RC transfer. When brands play in price alone, they can be easily out-priced and are bereft of any differentiation. With the new relaunch in 2019, Cars24 became synonymous with “reliable, trustworthy service” including solid paperwork and RC transfer to protect you from all risks.