AgroStar

AgroStar’s wide product range is recognised by individual brand names, yet the mother brand remains its strongest and most trusted symbol in rural markets. We helped the team develop a unified brand and packaging architecture that brought these products together under a cohesive identity—one that leverages AgroStar’s distinctive visual equity while making the portfolio easier to recognise and navigate. In parallel, we worked on a robust distribution strategy to unlock scale—balancing the need to deepen consumption within existing outlets versus expanding reach through new stores. This clarity of direction, paired with a unified identity system, now amplifies AgroStar’s strengths and supports its next phase of growth.