Adda247

When Adda acquired StudyIQ, we were tasked with creating a unified identity that preserved StudyIQ’s strong IAS-prep equity while signalling the merger with Adda’s broader exam-prep ecosystem. Through deep workshops with both leadership teams, we uncovered the core equities each wanted to protect. The final identity presented a larger, more inspiring shared vision—strengthening StudyIQ rather than diluting it, and positioning the combined organisation for greater impact.